GBX Experience
Our cases most often come from law firms or experts that have worked with us and from the colleagues they refer to us.
Many law firms turn to us for help in finding qualified experts to address their highly specialized needs in a variety of areas including:
- Intellectual Property – Marketing
- Intellectual Property – Financial
- International Trade Commission
- Antitrust
- Contract
- Deceptive Advertising
- Breach of Fiduciary Duties
- Quantum Meruit
- False Claims Act
Some samples of our work in these areas follows:
Samples Cases Highlights
Intellectual Property – Marketing
Expert
Marketing Professor
Assignment
Analysis of damages stemming from trademark infringement. Description and proposal of remedies, including corrective advertising campaign and monetary compensation. (Awarded $60MM in jury trial)
Expert
Marketing Professor
Assignment
Analysis of secondary meaning and likelihood of confusion in a trademark case involving a premium product and an infringing knock-off. Case resulted in a settlement including cash payment and redesign of the infringing product.
Expert
Marketing Professor
Assignment
Analysis of likelihood of confusion, likelihood of dilution, and resulting injury to consumers and the brand.
Intellectual Property – Financial
Expert
Financial Expert / Consultant
Assignment
Rebuttal analysis of reasonable royalty damages arising from alleged patent infringement.
Expert
Financial Expert / Consultant
Assignment
Rebuttal analysis of damages arising from the alleged misappropriation of technical trade secrets.
Expert
Financial Expert / Consultant
Assignment
Analysis of the maximum benefits that could arise from use of allegedly misappropriated trade secrets.
Expert
Financial Expert / Consultant
Assignment
Affirmative analysis of reasonable royalty damages arising from alleged patent infringement.
Expert
Financial Expert / Consultant
Assignment
Analysis of unjust enrichment and reasonable royalty damages arising from the misappropriation trade secrets.
International Trade Commission
Expert
Economics Professor
Assignment
Analysis of the likely effects of an ITC exclusion order on raw materials in high tech manufacturing on the U.S. market.
Expert
Marketing Professor, Strategy Professor, Consultant
Assignment
Analysis of import/export activities of equipment resellers to assess whether cross-border sales activities were likely to cause consumer confusion.
Expert
Engineering Professor
Assignment
Analysis of the validity of alleged misappropriated trade secrets and the impact of the importation of products manufactured using misappropriated trade secrets on the domestic industry.
Expert
Strategy Professor
Assignment
Analysis of global supply chains and the role played by intermediaries in allowing infringing products to be exported to the United States by small and medium enterprises overseas.
Expert
Marketing Professor
Assignment
Analysis of likelihood of confusion, likelihood of dilution, and resulting injury to the brand, consumers, and domestic industry. Complainant alleged that a large number of respondents infringed the trademark and were benefiting from the success of the trademark holder.
Antitrust
Expert
Accounting Professor, Marketing Professors
Assignment
Analysis of damages due to fees imposed by a cartel on its customers in a retail financial services market. Rebuttal reports regarding the impact of antitrust activity on brand value.
Expert
Strategy / Finance Professor
Assignment
Development and implementation of forensic analysis of trading patterns for certain financial instruments. Expert identified significant pricing irregularities over many years of trading resulting in damages totally over $2 billion.
Breach of Contract
Expert
Marketing Expert / Consultant
Assignment
Quantification of damages arising from the actions of a public figure which caused unfavorable associations with a sponsor. Expert identified negative press associated with the athlete and monetized the negative value of that publicity.
Expert
Marketing Professor
Assignment
Comparison of two well-known brands and their strength with regard to the travel and tourism industry. Case resulted in favorable settlement of the plaintiff.
Expert
Health Economist
Assignment
Analysis of damages from breach of contract between two large international pharmaceutical companies.
Expert
Financial Expert / Consultant
Assignment
Analysis of the net present value of a government contract for a gaming facility. Expert demonstrated that the decision by the defendant to terminate its involvement in the joint venture caused no harm to the plaintiff. Case was settled favorably to the defendant.
Deceptive Advertising
Expert
Marketing Professor
Assignment
Analysis of consumer beliefs regarding a a deceptive advertising campaign launched by a large competitor in the Super Bowl. Analysis demonstrated the ads were deceptive and damaging.
Expert
Marketing Professor
Assignment
Analysis of harm caused by a critical review of a health care provider by a review website that appeared to be independent but was actually owned by a competitor.
Breach of Fiduciary Duties
Expert
Agricultural Economics Professor
Assignment
Assessment of the ability of a firm to anticipate damages inflicted upon market participants by its negligent actions before acting.
Expert
Finance Professor
Assignment
Analysis of the factors which caused the failure of a regional bank. Evaluation of bank management’s underwriting policies and procedures. Expert demonstrated that the bank officers followed reasonable procedures and that losses were due to unforeseen macroeconomic developments in the region.
Expert
Marketing Professor
Assignment
Analysis of the complex interaction of factors leading to poor firm performance. Expert demonstrated that the CEO acted reasonably and the firm decline resulted from a number of extraneous factors.
Quantum Meruit
Expert
Financial Expert / Consultant
Assignment
Analysis of the value of services rendered that resulted in the procurement of a lucrative gaming license.
Expert
Financial Expert / Consultant
Assignment
Analysis of the value of services rendered that resulted in rapidly securing substantial financing required to procure wireless spectrum.
False Claims Act
Expert
Strategy / Finance Professor
Assignment
Development and implementation of forensic analysis of trading patterns for certain financial instruments.
Expert
Marketing Expert / Consultant
Assignment
Quantification of damages arising from the actions of a public figure which caused unfavorable associations with a sponsor.